About Blue Line Innovations

Blue Line Innovations Inc. is the creator of the PowerCost Monitor™, a series of wireless, portable, real-time energy reporting products for the home and small business. What makes Blue Line unique is its simple, accurate and patent protected, universal optical sensor. Proven and difference making, Blue Line Innovations has worked with over 140 utilities since 2004 and now has +325,000 homes using our products.

Better information = better decisions = reduced energy usage - It's that simple!

The best information is real time data. Blue Line Innovations has developed a robust technology that does just that - passively acquires real time data from any electricity meter and then makes that available to you in a number of different ways from wireless monitors to smart phone apps to integrated WiFi thermostats.

Whether you are a homeowner, a small business owner, an electric utility looking for real time data energy efficiency programs, or a non-AMI demand response or a solutions provider wanting to get real time data into your platform, Blue Line can help.

We started in 2004 with a simple "what if" dream by a family of entrepreneurs in tiny Witless Bay, Newfoundland and Labrador. "What if" we created a speedometer for electricity? The dream turned into a very unique and straightforward solution to do just that. Today, we have worked with more than 140 utilities and many retail partners throughout North America. We have more than 325,000 homeowners using our product and realizing energy savings.

We are grateful for the opportunity to play our part in helping create a healthier and more sustainable planet.

Meet Our Team

Gerry O'Brien
Chief Technology Officer & Chief Operating Officer

Since joining Blue Line in 2006 Gerry has guided the company's product and technology direction. Throughout his long and varied career he has focused on designing and creating innovative product solutions with companies such as NetManage/Simware (Director Technology Alliances) Choreo Systems (Director of Technical Services) and Calcamar Inc. (President & CTO).

As Chief Operating Officer Gerry brings his extensive knowledge and experience to guiding Blue Line's day-to-day activities.

"The interesting thing about leading the product development team is being able to bring sophisticated, yet simple to use, products to market that solve common everyday problems for many people. Our efforts can have significant impacts not only on our users pocketbooks and attitudes but also on the environment we all share."

Outside of work Gerry enjoys cooking & entertaining as well as sharing his passion for astronomy with friends.

Scott Jones
Chief Financial Officer

Scott has been CFO of Blue Line Innovations since 2009 and actively involved in representing the lead private investor in the company since 2007. He brings with him a career routed in strong financial analysis, reporting and planning as well as active operational and strategic leadership. Career pit stops include senior management with KPMG, Director of Finance with Spielo Manufacturing Incorporated, and as an investment analyst for Technology Venture Corporation, a private venture capital fund.

"It's a pleasure to come to work everyday knowing that our Blue Line technology is a proven solution helping families and utilities reduce our ever growing energy consumption demand. As a pioneer in the energy the conservation space with over 10 years of experience, we are helping and educating an ever growing market to make investments in conservation programs."

Away from work Scott is a highly competitive curler having represented the Province of New Brunswick in 4 National Championships including most recently the 2012 "Brier" (Canadian Men's Curling Championship). Scott is also an avid golfer in the summertime with regular Sunday morning matches against lifelong friends and business colleagues.